About Us

Hey, I’m Sarah! Lolly lover, memory-maker, and the heart behind The Sugar Shindig.

This little business was born from equal parts childhood memories, big dreams, and a whole lot of late-night “what if I actually did this?” moments. Growing up, lollies weren’t just treats — they were the highlight of a school day, the reward after sport, the excitement of racing to the corner shop with coins in your hand, carefully choosing the perfect mix. That feeling never really left me… so I decided to turn it into something real.

The Sugar Shindig is all about bringing that magic back — the fun, the colour, the excitement of opening a bag and feeling like a kid again. Every order is packed with care, joy, and a little bit of nostalgia mixed with new-school energy. It’s not just about lollies — it’s about connection, celebration, and creating those “you just had to be there” moments.

Behind the scenes, it’s a whole lot of heart, hard work, family chaos, late nights, and happy dances over small wins. What started as a dream is now becoming a party — and you’re officially invited!

Thanks for being here, for supporting my little lolly dream, and for helping turn The Sugar Shindig into something truly special.

A party in every pouch!

Love,
Sarah x